Disney+ Hotstar to make Asia Cup & World Cup streaming free.
After JioCinema’s record IPL viewership, Disney+ Hotstar also makes Asia Cup & World Cup streaming free. Move after their viewership shrank in IND vs AUS WTC final.
Asia Cup & World Cup streaming free on the Disney+ Hotstar platform in 2023.
This choice was made after the firm earlier this year lost the ability to stream the Indian Premier League (IPL).
The research firm CLSA calculated that Jio Cinema’s theft of the streaming rights for the most anticipated T20 tournament caused Hotstar’s subscriber base to drop by close to 5 million. The corporation is concentrating on recovering its viewership by taking into account the consumption of digital content on mobile devices.
Sajith Sivanandan, the head of Disney+ Hotstar, said, “Disney+ Hotstar has continued to be at the forefront of the rapidly changing OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience have allowed us to delight our audiences across the region.”
“We believe that opening up the Asia Cup & World Cup streaming free will help it reach to a wider audience will help us grow the overall eco-system,” he continued. By doing this, more than 540 million mobile subscribers in India would be able to stream the much-awaited Asia Cup & World Cup streaming free.
Asia Cup & World Cup streaming free. This choice was made after the firm earlier this year lost the ability to stream the Indian Premier League (IPL).
The research firm CLSA calculated that Jio Cinema’s theft of the streaming rights for the most anticipated T20 tournament caused Hotstar’s subscriber base to drop by close to 5 million. The corporation is concentrating on recovering its viewership by taking into account the consumption of digital content on mobile devices.
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